Social media videos have become the new source of entertainment for internet users. About 86% of marketers are making use of videos to satisfy their marketing objectives. This trend is moreover helping customers learn in-depth about the brands that they are interested in.
Thus, it’s a win-win for both consumers as well as brands. With the extensive use of social media, marketers are taking full advantage to enhance traffic on their respective platforms and ultimately boost sales. Discover below some of the top tips for creating high-quality social media videos.
- Start With a Strategy
Before starting your journey of creating videos, it is extremely crucial that you plan a strategy. You want to consider taking a significant amount of time out to understand the type of videos you want to create and the social media platforms you want to publish them on. Your strategy must revolve around several factors, including audience research, ideation, content scheduling, overall budget, competitor check, task delegation, and so on. These elements will help you curate a strong strategy that will further help you achieve your marketing goals.
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- Make Your Videos Short and Brief
Creating unnecessarily lengthy videos can drive away from the attention of your viewers. People don’t generally tend to watch videos on their respective social media platforms that last for 15-20 minutes. This is why it is extremely crucial to keep your videos brief and engaging. You can make small videos using an online video editor and still create an impact on your audience, provided they are engaging. The key is to create videos that subtly capture the attention of your viewers, address your brand message, and ultimately get viewers to invest their time and money in your brand.
- Create Catchy First Few Seconds
The first few seconds of your videos are the deciding factors or how well your video will impact your viewers. Moreover, your viewers will only tend to continue watching the video if the first few bits of the video are interesting enough. It is extremely easy for humans to lose their attention span. Thus, if the first 5 to 10 seconds of your video are captivating enough, you might as well make easy sales without having to put much effort. Starting your videos with provoking questions, motivational quotes, strong visuals, powerful hooks, pleasing music, and so on are some ways to create a good intro.
- Include Subtitles
Including subtitles in your videos is always a good idea. Video content is consumed largely across the globe today. Thus, there’s a likelihood that people watching your videos may not be fluent in your language. To make it easier for such an audience, adding subtitles is a great choice. It can moreover improve your viewer base as a larger network of the audience will be able to view your videos. In addition to this, adding subtitles to your videos can also help you spread your message across your audience much more easily. The more convenient it is for your audience to access and view your video, the better chance for you to boost your sales.
- Natural Lighting is a Blessing
Lighting is a critical component when it comes to filming your videos that most people fail to give importance to. Lighting is also a determining factor of whether or not your videos will appeal to your audience. If you’re planning to film your videos indoors, place your camera near a window so that there’s enough natural light. You can also invest in lamps and other lighting accessories. As for outdoor filming, sunrise or golden hour are a few of the great hours to shoot your videos.
- Make Use of an External Microphone
Similar to lighting, audio is another indispensable aspect when it comes to making your social media videos. When filming your videos while using your phone, you might not generally have a high-quality built-in mic. This may hinder the sound quality of your phone. Thus, it is always a good idea to invest in an external microphone. Note that a good quality video involves high-end visuals as well as audio. Looking into each and every aspect thoroughly is essential to boost your chance of reaching a much larger audience.
- Use Music Wisely
Music plays a fundamental role in giving an appealing touch to your video. It subtly grants the attention of your audience and further impacts their perception of your brand. Moreover, it also sets the right mood for viewers to feel more invested in viewing your videos. That being said, not all songs can add that mesmerizing effect to your video. Choosing the right songs and securing the permission of the music from the rightful owners is very important. Using music in your videos illegally might lead to your video being taken down. Moreover, you might face several other unnecessary charges.
- Focus on Storytelling
Last but not least, make sure that your video has a story to tell your viewers. For this, drafting high-quality content matters. Only then will your viewers really want to stay around. Along with the visuals, several other elements matter. Editing is a key aspect of creating professional videos. You can further incorporate special effects such as stickers, GIFs, animated visuals, and so on to make your video as appealing as possible.
Bottom Line
Creating astonishing videos for your social media platforms can benefit you in the long run and help you maintain strong relationships with your customers. Every marketer must invest in creating high-quality videos to ensure that they have the attention of their viewers. As already mentioned, there are a host of tools you can use to edit videos. These were some of the tips that you should be mindful of when creating your ideal videos. To do this you need to get your hands on the best video editing software. You can always pay hundreds of dollars and get a paid subscription. Or, you can go to great platforms like RARBG and download a leading video editing software free!
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